Concept

The concept behind the campaign was to tap into Taylor Swift's tour hype and her hit song, "Feeling 22", to tell the story of the store. We wanted to create something different and memorable, something that would truly make our store stand out from the crowd. Taking inspiration from Taylor Swift's Eras tour, we created our own version, featuring all of the highlights of our store in the form of a mock album cover and track list. By highlighting our biggest hits and successes, we were able to create a memorable piece that would resonate with our audience and make a lasting impression. Through this campaign, we hope to show our customers that we're here to stay and that we're always evolving to meet their needs.